About
Our Story
Our Story – TheSahira.com
Where It Really Started
Before TheSahira had a name, it was a shared restlessness. People around us were split between two worlds:
- the world of meaning – family, education, faith, community; and
- the world of making – business, fashion, design, technology.
Very often, the two did not speak to each other. Impactful ideas stayed as ideas. Beautiful products stayed as “side projects”. And many women and families around us felt they had to choose: either be “serious and strategic” or be “creative and soulful”.
We believed you shouldn’t have to choose. So we started building – quietly at first – through different brands, communities, and platforms.
Our Story
Why We Created theSahira.com
We asked ourselves a simple question: What if there was one home where design, education, fashion, consulting, and community didn’t live in silos – but actually strengthened one another?
If it was hard to find that kind of ecosystem, why not build our own? That is how TheSahira.com was born – not as “just another brand”, but as an umbrella for a family of brands and initiatives that share the same soul:
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Sublimation printing & digital pattern design that allow brands and creators to materialize their stories with precision and beauty.
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Fashion brands that feel premium yet wearable – grounded in comfort, character, and confidence.
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Management consulting and agency services that help organizations grow with clarity, integrity, and long‑term thinking.
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Education and community programs that support parents, children, professionals, and founders to learn, launch, and lead – without losing themselves.
TheSahira is our answer to all the “it doesn’t exist yet” moments we’ve met in our careers. If we couldn’t find a place that put strategy, soul, and style on the same table – we would build it.
Our Mission
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Elevate Design & Production: Providing world-class digital patterns and sublimation printing that transform creative ideas into premium, high-quality products.
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Empower through Education: Developing joyful, values-driven learning platforms and communities that support the growth of children, parents, and women leaders.
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Strategic Growth: Delivering expert consulting and agency services that combine rigorous governance with human-centered innovation.
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Purposeful Impact: Ensuring every brand under our umbrella operates with a balance of soul, strategy, and style to create lasting value for our global community.
"Our Vision is to build a soulful ecosystem of brands where strategy, design, and education unite to empower families, founders, and organizations to grow with barakah and beauty."
Salty Jofimar & Henny Irniawan
Founders
Community
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